Nintendo are one of those consumer giants for whom you got to have respect: like Pixar, they continue to innovate and push the boundaries of what people can expect in their respective fields. "I could tell you the technical specifications," a Nintendo rep told a hungry audience of industry bods, "I'm sure you would like it, but I'm not going to. Because they don't matter." Their next console, Revolution, looks set to outsmart Sony: maybe not in sales, but in creativity. That's what keeps them afloat. It's all about innovation. hardcore crazy advert too, check it out  ¶ 10:19 AM